Stone Fruit records 41% growth in Q3, expanding into three new European markets.

Stone Fruit, Noir25's flagship consumer jewelry brand, has recorded a 41% year-over-year growth in the third quarter of 2025. The brand has expanded into Germany, France, and Italy, bringing its total market presence to nine countries.

The growth is attributed to a combination of elevated brand positioning, investment in digital storytelling, and the operational efficiency provided by Made Truly's manufacturing infrastructure.

The brand's gross margin of 41% reflects the discipline of Noir25's platform-supported approach to brand building — creative independence backed by shared operational excellence.